Join this session to learn how proactive, empathy-driven family engagement can help your school or district reduce chronic absenteeism, attract and keep families, and support better student outcomes. You'll explore common root causes of chronic absenteeism, proactive strategies to address them, and ways to understand the circumstances families face that affect attendance. You'll also learn how consistent, family-centered communication supports enrollment marketing by helping prospective families see what your schools offer. Schools and districts will share how they've improved attendance and enrollment, and you'll see how districts use ParentSquare to support both efforts. You'll leave with best practices for building a positive school culture that keeps students attending and families enrolling.